What is a Life Coach?

September 12th, 2016 | no comments

As a Life Coach for career-minded women, I’m quite often asked the question, what is a life coach?

Life coaching in Australia has evolved considerably in the last few years and the perception of it being a questionable profession is fading (thank goodness!). In fact, the International Coach Federation’s 2012 global study identified coaching to be a $2 billion industry and an industry experiencing massive growth.

So what is a life coach?

As a woman, I know all too well that juggling the demands of a corporate life with personal responsibilities is no easy feat, and more often than not, can really take a toll on one’s mental health and well-being. I’m also familiar with being at a career crossroad (many times actually), not at all clear on what to do next and the feelings of complete frustration, confusion and overwhelm that come with it.

If you find yourself relating to the last paragraph, I’d like you to imagine the following.

There is a someone out there with the skills and expertise to support you in gaining the clarity you desire when it comes to where you want to be in life. Someone who will guide you to the answers and solutions that are already within you (believe me on this one). Someone who is skilled to help shift things like negative self-talk, fears, beliefs, perfectionism, lack of assertiveness and unrealistic expectations. Someone who will dish out a healthy dose of motivation but who will call you on your BS when required and without hesitation. And most importantly, someone who will hold you accountable to the process.

There you have it, a description of a skilled life coach.

Yet here’s the thing. We don’t often stop and think about getting a coach. I did my first life coaching course way back in 2004. I was a trained coach (not coaching) but do you think I thought to get a coach in my most challenging corporate career moments? NO! But knowing what I know now and seeing how coaching helps my clients, it seems like a natural thing to do.

Life coaching can be a thought-provoking and creative process that can inspire an individual and give them the confidence to maximise their personal and professional potential. It really is a worthy investment!

Until next time,

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